Panerai Freebies
Like any manufacturer, particularly in the luxury goods arena, Panerai have produced a number of "toys" to give away. These have become quite collectible in their own right. There is a considerable presence of bootleg goods on internet auction sites, but this page only covers items that have been produced "officially" by Panerai.
First and foremost, the submarine model that promoted earlier Panerai, and was given away with some pre-Vendôme models. These occasionally surface on Ebay or with dealers, and seem to fetch daft prices
Panerai UK used to give away these rather handsome ringbound notepads.
A belt and hat, both of which were given away at the SIHH in 2001
Perhaps the contemporary equivalent of the submarine model, this is a model of a ship named after one of the original incursore divers. It is / was part of a Panerai display intended for shop windows.
More logo-branded clothing, a kind of fold-up poncho (Pancho?) and a sleeveless jerkin. I've also seen a branded sailing jacket, and some t-shirts with the submarine logo.
Panerai Gemany do this rather natty trench coat, replete with "pig". Thanks to Thorsten for these photos.
SIHH 2002 freebies; a laptop case, a considerable amount of logo-branded clothing, and a tote bag.